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Research papers
Unlocking the Secrets of Agile Information
Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
Companies: Human8, Mars Wrigley
November 27, 2023
Research papers
Enter the experience economy
While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...
Catalogue: Congress 2016: #WOW
Author: Thomas Troch
Company: InSites Consulting
September 22, 2016
Research papers
